End-to-end services I design are:
Inclusive
Many public services are not inclusive. From my experience working on public sector projects, often services try to cater for 'everyone'. In doing so, common barriers are not considered. Involving and prioritising seldom heard voices is essential.
I prioritised an inclusive approach when:
I prioritised an inclusive approach when:
Magnify: Inclusive Design and Research Conference
In 2021 I founded Magnify and since then we have delivered 2 online conferences and 7 events. We have reached over 500 people, bringing them together to develop their skills and collectively learn about to inclusive design and research. Read more about the Magnify and watch the conference talks!
Data driven
To create seamless user experiences, understanding the data constraints of the product and designing with data is very important.
Mapping data is an essential part of my design process to ensure that the product is technically feasible and the data provided is meaningful.
I balanced user experience and data constraints when:
Mapping data is an essential part of my design process to ensure that the product is technically feasible and the data provided is meaningful.
I balanced user experience and data constraints when:
Gathering both quantitative and qualitative data to improve a product is also key. I utilised both data types when:
Designed front-to-back and back-to front
Balancing design scopes is critical to my design process. Service design often takes a ‘back-stage-first' approach by understanding the scope and system. Interaction design often focuses on the 'front-stage'. Holding both perspectives and approaches into account ensures that it is user-centred throughout and can be supported by the system. I achieved this through these two projects:
